The world's top 0.1% best cotton

The fabric is woven with our specially developed lightweight twill and finished with a unique Swiss non-iron technology. This means you can iron a little less and still look sharp all day. In all our business shirts, we use only 100% organic extra-long staple (ELS) Giza cotton. Only 0.1% of the world's organic cotton fibers have this quality. This way, you are guaranteed a shirt that lasts longer and is comfortable to wear, wash after wash.

Extreme cutaway collar

For those who want a more modern look. Our collar stays and interlining technology ensure that the collar retains its shape wash after wash. If you prefer a more classic look, you can get this shirt with a classic cutaway.

French cuff

The Consultant here has been given double cuffs (French cuffs). The perfect shirt for the true old-school gentleman.

Organic cotton from Egypt

We only use organic Giza cotton from the fields near the Nile Delta in Egypt. The natural water resource from the Nile allows us to produce without using synthetic pesticides or GMO seeds.

Comfort – without plastic

To enhance comfort, we use a special weaving technique that gives the shirt 10-15% natural stretch. All without adding synthetic plastic fibers.

Cotton is not just cotton

When it comes to cotton, it's incredibly simple. The longer the fibers, the longer the shirt lasts. That's why we only use 100% organic extra-long staple Giza cotton, also known as "ELS cotton," which represents the top 0.1% of the global cotton market.

Italian fabrics

The first generation of BARONS shirts consisted of the two models: The Consultant and The CEO. They were produced from fabrics by the respected Italian textile supplier Albini Group.

BARONS signature fabric launches

In the spring of 2017, we introduced the second generation – The first shirts produced in our proprietary signature fabric. At the same time, we introduced a new fit, Contemporary fit, which we still have. Over the following two years, we also introduced The Lawyer and The Founder to the product range.

Introducing Natural Stretch

In all our self-developed fabric types, we introduced a new textile technology. We call it 'Natural Stretch', which means the fabric is more flexible and comfortable—without adding synthetic fibers. Additionally, both The CEO & The Consultant have been continuously refined with a new fusing technology. A sealing method that ensures no lint can accumulate between the three fabric layers that hold the buttons and buttonholes in a shirt. Your white shirt should remain completely white, wash after wash.

100% organic cotton

Generation 4 is our biggest innovation to date. Unlike Generation 3, which was built on conventional cotton, Generation 4 is exclusively based on some of the rarest and most exclusive cotton in the world - namely extra-long staple Giza cotton. The cotton represents the top 0.1% of the cotton market.

The Shirt. Forever refined.

In the future, we will focus even more on reducing the carbon footprint of even the smallest components such as buttons, thread, and packaging. Additionally, we will continue to focus on increasing the share of renewable energy sources among our subcontractors. We do not yet have the perfect solution – but we are working on finding it.