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  • TheMerino Edition
  • TheConsultant
    TheConsultant

    The classic business shirt woven in our smooth and thin signature fabric. One of the most wrinkle-free shirts on the market without the use of synthetic fibers

    See the entire collection

    • Bestseller
      Organic
      TheConsultant 4.0

      €120,00

    • Bestseller
      Organic
      TheConsultant 4.0

      €120,00

    • Organic
      TheConsultant 4.0

      €120,00

    • Organic
      TheConsultant 4.0

      €120,00

    • Organic
      TheConsultant 4.0

      €120,00

    • Organic
      TheConsultant 4.0

      €120,00

  • TheCEO
    TheCEO

    The elegant look with the heavily woven fabric and the visible diagonal twill structure. Perfect for when you need to be formal or make a strong impression in the boardroom on Monday morning.

    See the entire collection

    • Bestseller
      Organic
      TheCEO 4.0

      €135,00

    • Bestseller
      Organic
      TheCEO 4.0

      €135,00

    • Organic
      TheCEO 4.0

      €135,00

  • TheLawyer
    TheLawyer

    The striped shirt in our lightest signature twill fabric. The perfect shirt when you need to make a strong entrance at your next negotiation meeting. Highly resistant to wrinkles with a silky smooth finish.

    See the entire collection

    • Bestseller
      Organic
      TheLawyer 4.0

      €120,00

    • Bestseller
      Organic
      TheLawyer 4.0

      €120,00

  • TheDriver
    TheDriver

    The overshirt in 100% wool is designed for the transitional seasons - whether you're in a car, on a bike, or taking the metro.

    See the entire collection

    • Bestseller
      Italian Wool
      TheDriver

      €230,00

    • Italian Wool
      TheDriver

      €230,00

    • Italian Wool
      TheDriver

      €230,00

  • TheFounder
    TheFounder

    Although the iconic Oxford shirt has a heavy fabric type, our interpretation in organic Giza cotton is made even softer and lighter than ever before.

    See the entire collection

    • Organic
      TheFounder 4.0

      €120,00

    • Organic
      TheFounder 4.0

      €120,00

    • Organic
      TheFounder 4.0

      €120,00

    • Organic
      TheFounder 4.0

      €120,00

    • x Coolunite
      Organic
      TheFounder Mini

      €40,00

  • TheAmbassador
    TheAmbassador

    Our most comfortable model is available as a polo and shirt. Made from finely woven and relatively heavy piqué polo fabric. 100% organic cotton with long fibers for a longer lifespan with an airy and soft feel.

    See the entire collection

    • Organic
      TheAmbassador

      €105,00

    • Organic
      TheAmbassador

      €105,00

    • Organic
      TheAmbassador

      €105,00

    • Organic
      TheAmbassador Polo

      €90,00

    • Organic
      TheAmbassador Polo

      €90,00

    • Organic
      TheAmbassador Polo

      €90,00

    • SOLD OUT
      Organic
      TheAmbassador Polo

      €90,00

    • SOLD OUT
      Organic
      TheAmbassador

      €105,00

  • TheBags
    TheBags

    BARONS bags are created for the man who expects more from his gear.

    See the entire collection

    • TheWeekend Bag

      €100,00

    • TheBriefcase

      €80,00

    • TheLaptop Sleeve

      €50,00

  • TheMerino Edition
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  • Man in the shirt - Podcast
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    • Listen to all episodes: Man in the shirt
  • Articles
    • Lars Elbæk: "I've never done anything for the sake of money"
    • Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and mastery in what I do"
    • Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"
    • Casper Kirketerp-Møller: "It was during our crisis talks that I saw that 'fuck management' works well"
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Bestsellers The Merino Edition The Consultant The CEO The Lawyer The Founder The Ambassador The Sicilian See all
White Light Blue Striped Navy Black
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Organic Cotton Merino wool Linen
Business shirts

Business shirts

Your first shirt made of organic cotton?

Oxford shirts

Oxford shirts

Iconic like JFK and Agnelli.

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Lars Elbæk: Commerce & Psychological Techniques Erik B. Jørgensen: About the Special Forces Soldier & Skill Development Nickolai Damgaard: Biohacking and Health Optimization Casper Kirketerp-Møller: People and Development Listen to all episodes: Man in the shirt
Lars Elbæk: "I've never done anything for the sake of money" Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and mastery in what I do" Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed" Casper Kirketerp-Møller: "It was during our crisis talks that I saw that 'fuck management' works well" Read all articles
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    The Archive

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    TheArchive

    Instead of chasing trends, we offer a fixed range of timeless classics, which we continuously develop so that the next generation is always slightly better than the previous one.

    In The Archive, you will find limited editions as well as the remaining sizes from previous generations.

        • The Founder Blue Stripe BARONS oxford skjorte
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        • The Founder Blue Stripe BARONS oxford skjorte
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        • The Founder 3.0 | Blue Stripe
        1 /5
        Archive

        TheFounder 3.0

        €90,00

        • The Consultant Light blue BARONS skjorte
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        • The Consultant Light blue BARONS skjorte
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        • The Consultant 3.0 | Light blue
        1 /5
        Archive

        TheConsultant 3.0

        €80,00

        • The Consultant 4.0 | Extreme cutaway | Archive
        • The Consultant 4.0 | Extreme cutaway | Archive
        • The Consultant 4.0 | Extreme cutaway | Archive
        • The Consultant 4.0 | Extreme cutaway | Archive
        1 /2
        Archive

        TheConsultant 4.0

        Extreme cutaway

        €92,00

        • The Consultant 4.0 | Navy | Archive
        • The Consultant 4.0 | Navy | Archive
        • The Consultant 4.0 | Navy | Archive
        • The Consultant 4.0 | Navy | Archive
        • The Consultant 4.0 | Navy | Archive
        • The Consultant 4.0 | Navy | Archive
        1 /3
        Archive

        TheConsultant 4.0

        €92,00

        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        • The Founder Mini
        1 /9
        x Coolunite
        Organic

        TheFounder Mini

        Limited edition

        €40,00

        • The CEO light blue BARONS Skjorte
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        • The CEO light blue BARONS Skjorte
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        • The CEO 3.0 | Light blue
        1 /5
        Archive

        TheCEO 3.0

        €80,00

        • The Consultant White BARONS Skjorte
        • The Consultant 3.0
        • The Consultant 3.0
        • The Consultant White BARONS Skjorte
        • The Consultant 3.0
        • The Consultant 3.0
        1 /3
        Archive

        TheConsultant 3.0

        €80,00

        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • White signature twill fabric
        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • The Consultant 4.0 | Extreme cutaway | French Cuff | Archive
        • White signature twill fabric
        1 /5
        New Year's edition
        Archive

        TheConsultant 4.0

        New Year's edition

        €92,00

        • Stribet skjorte fra BARONS - The Lawyer
        • The Lawyer 3.0
        • The Lawyer 3.0
        • The Lawyer 3.0
        • Stribet skjorte fra BARONS - The Lawyer
        • The Lawyer 3.0
        • The Lawyer 3.0
        • The Lawyer 3.0
        1 /4
        Archive

        TheLawyer 3.0

        €80,00

        • The Founder Light blue BARONS skjorte
        • The Founder 3.0 | Light Blue
        • The Founder 3.0 | Light Blue
        • The Founder 3.0 | Light Blue
        • The Founder Light blue BARONS skjorte
        • The Founder 3.0 | Light Blue
        • The Founder 3.0 | Light Blue
        • The Founder 3.0 | Light Blue
        1 /4
        Archive

        TheFounder 3.0

        €90,00

        • The Founder White BARONS oxford skjorte
        • The Founder 3.0
        • The Founder 3.0
        • The Founder 3.0
        • The Founder 3.0
        • The Founder White BARONS oxford skjorte
        • The Founder 3.0
        • The Founder 3.0
        • The Founder 3.0
        • The Founder 3.0
        1 /5
        Archive

        TheFounder 3.0

        €90,00

        • The Dad - Father's Day Edition | Archive
        • Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          Model: 189 cm, 78 kg wearing Slim fit M (39-40)
        • White Oxford fabric
        • The Dad - Father's Day Edition | Archive
        • The Dad - Father's Day Edition | Archive
        • The Founder white cuff
        • The Dad - Father's Day Edition | Archive
        • info_Model: 189 cm, 78 kg wearing Slim fit M (39-40)
        • White Oxford fabric
        • The Dad - Father's Day Edition | Archive
        • The Dad - Father's Day Edition | Archive
        • The Founder white cuff
        1 /6
        Archive

        TheDad - Father's Day Edition

        Limited edition

        €110,00

        • The Consultant French Cuff BARONS Skjorte
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant French Cuff BARONS Skjorte
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        • The Consultant 3.0 | French cuff
        1 /6
        Archive

        TheConsultant 3.0

        €80,00

        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        • The Consultant 4.0 | Black | Archive
        1 /4
        Archive

        TheConsultant 4.0

        €92,00

        • The Consultant White BARONS Skjorte
        • The Consultant 4.0 | Archive
        • The Consultant White BARONS Skjorte
        • The Consultant White BARONS Skjorte
        • The Consultant 4.0 | Archive
        • The Consultant White BARONS Skjorte
        1 /3
        Archive

        TheConsultant 4.0

        €92,00

        • The Founder - Beach edition | Archive
        • The Founder - Beach edition | Archive
        • Model: 189 cm, 78 kg wearing Slim fit M (39-40)
          Model: 189 cm, 78 kg wearing Slim fit M (39-40)
        • The Founder - Beach edition | Archive
        • The Founder - Beach edition | Archive
        • The Founder White collar
        • The Founder white total
        • The Founder white back
        • The Founder - Beach edition | Archive
        • The Founder white cuff
        • The Founder - Beach edition | Archive
        • The Founder - Beach edition | Archive
        • info_Model: 189 cm, 78 kg wearing Slim fit M (39-40)
        • The Founder - Beach edition | Archive
        • The Founder - Beach edition | Archive
        • The Founder White collar
        • The Founder white total
        • The Founder white back
        • The Founder - Beach edition | Archive
        • The Founder white cuff
        1 /12
        Limited edition
        Archive

        TheFounder - Beach edition

        €97,00

        • The Consultant Light blue BARONS skjorte
        • The Consultant 4.0 | Light blue | Archive
        • The Consultant 4.0 | Light blue | Archive
        • The Consultant Light blue BARONS skjorte
        • The Consultant 4.0 | Light blue | Archive
        • The Consultant 4.0 | Light blue | Archive
        1 /3
        Archive

        TheConsultant 4.0

        €92,00

        • The Consultant French Cuff BARONS Skjorte
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant French Cuff BARONS Skjorte
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        • The Consultant 4.0 | French cuff | Archive
        1 /5
        Archive

        TheConsultant 4.0

        French cuff

        €92,00

    Filter (0)

    Frequently Asked Questions

    • We have a total of 7 models, each distinguished by their different fabric types.

      1. The Consultant
      The bestseller and our take on the classic business shirt.

      2. The CEO
      The shirt that started it all. The CEO has an elegant look with the visible twill structure, making it ideal for more formal occasions. Compared to The Consultant, The CEO's fabric type is slightly heavier.

      3. The Lawyer
      The shirt in our lightest fabric type. The obvious choice for days when you want something a little different from the classic, solid-colored shirts.

      4. The Founder
      The Oxford shirt for casual Fridays at the office.

      5. The Ambassador
      The Ambassador is our versatile casual model in our piqué polo fabric. Available as both a long-sleeved shirt and a short-sleeved polo for the summer.

      6. The Sicilian
      Your companion through the summer – from the office to the coast. The ideal summer shirt in extremely airy and breathable linen made from linen grown in Normandy.

      7. The Merino Edition
      Merino wool has its own unique character and, in our eyes, unmatched functionality. The design is based on our classic silhouette from The Consultant with Light Twill.

      All our shirts are finished with a non-iron technology that keeps them wrinkle-free and sharp all day. You can read even more about all the shirts on each product page.

    • You can find the right size in the following ways:

      1. Use our size calculator. Click on ‘Size guide’ on the product page and enter your age, weight, and height to get our recommendation. 

      2. Measure one of your current shirts/polos, that you think fits well, and compare the measurements with our measurements on our Size Guide.

      3. Choose the size you usually wear. Many shirt brands have similar fits and sizes. Therefore, as a rule of thumb, you should always choose the size you already know.

      That is, if you are normally size 40 (M) slim fit, then choose the same with us: Slim Fit M (39-40).

      4. Visit us in person. Stop by our Flagship Store at Pilestræde 52 or visit our shop-in-shop in Magasin Kgs. Nytorv on the 1st floor.

      Note, we offer free shipping and exchanges, so we will exchange the shirt for free if the size isn't just right.

    • Yes. Here you can see, feel, and try all our models.

      Address:
      Pilestræde 52, 1112 Copenhagen.

      Opening hours:
      Mon-Fri: 11:00-18:00
      Sat: 10:00-16:00
      Sun/ holidays: Closed

      Payment options in the store:
      MobilePay, Apple Pay, cash, VISA, Dankort & Mastercard.

    Blog feed

    Lars Elbæk i BARONS' podcast

    Lars Elbæk: "I have never done anything for the sake of money"

    Blog feed

    January 2026

    1 minutes reading

    Blog feed

    • Erik B. Jørgensen:

      Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

      1 minutes reading

    • Biohacker Nickolai Damgaard:

      Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

      1 minutes reading

    • Casper Kirketerp-Møller:

      Casper Kirketerp-Møller: "It was in our crisis talks that I saw that 'fuck management' works well"

      1 minutes reading

    • Mads Nipper:

      Mads Nipper: "I wasn't one of those people McKinsey would line up to headhunt today"

      1 minutes reading

    • Her sourcer vi økologisk bomuld fra

      Here we source organic cotton from

      1 minutes reading

    • Henrik Drusebjerg:

      Henrik Drusebjerg: "Don't spend too much time planning your next career move"

      1 minutes reading

    • Lars Thylander

      Lars Thylander: "There is too little pace and far too much analysis and consideration"

      1 minutes reading

    • Mads Ulrick Holmstrup:

      Mads Ulrick Holmstrup: "Intuition is terribly underrated today"

      1 minutes reading

    Blog feed

    • Erik B. Jørgensen:

      Erik B. Jørgensen: "It's not the adrenaline I'm after. It's the passion and the mastery in what I do"

      1 minutes reading

    • Biohacker Nickolai Damgaard:

      Biohacker Nickolai Damgaard: "Don't put a gold roof on a woodshed"

      1 minutes reading

    • Casper Kirketerp-Møller:

      Casper Kirketerp-Møller: "It was in our crisis talks that I saw that 'fuck management' works well"

      1 minutes reading

    • Mads Nipper:

      Mads Nipper: "I wasn't one of those people McKinsey would line up to headhunt today"

      1 minutes reading

    • Her sourcer vi økologisk bomuld fra

      Here we source organic cotton from

      1 minutes reading

    • Henrik Drusebjerg:

      Henrik Drusebjerg: "Don't spend too much time planning your next career move"

      1 minutes reading

    • Lars Thylander

      Lars Thylander: "There is too little pace and far too much analysis and consideration"

      1 minutes reading

    • Mads Ulrick Holmstrup:

      Mads Ulrick Holmstrup: "Intuition is terribly underrated today"

      1 minutes reading

    Let customers speak for us

    from 1364 reviews

    Flotte detaljer og mega behagelig at have på

    Simon Staudt
    The Lawyer 4.0 | Mid blue stripe
    03/20/2026
    Den perfekte skjorte

    Jeg må lige starte med at indrømme, at jeg er kæmpe Barons fan og har en version af alle deres skjorter. Når det er sagt, er denne virkelig unik! Den er så blød og behagelig, sidder ekstremt godt og er bare lige 5-10% mere lækker end alle de andre i forvejen fantastisk skjorter. Prøv den og du vil ikke gå i andet!

    Sebastian Østfeldt
    The Merino Edition
    03/16/2026
    Flot

    Min kone sagde : hold nu kæft hvor den er pæn den skjorte! Bedre bliver det ikke.

    Carsten Lauridsen
    The CEO 4.0
    03/16/2026
    Godt produkt.

    Er glad for jakken, et lækkert kvalitets produkt.

    Søren Guul
    The Driver | Navy
    03/14/2026
    Fantastisk kvalitet

    Lækker skjorte der holder sig skarp hele dagen. Er blød og rar at have på og føles luftig når man sidder i et varmt mødelokale.

    Kan bestemt anbefales

    Michael Elkær Meisner
    The Merino Edition
    03/14/2026
    Top nutch

    Virkelig god skjorte.
    Den er ligt kraftigere i kvaliteten end man umiddelbart forventer. Dette kræver en hurtig tur med strygejernet efter vask - men det ved alle at alle ordentlige skjorter skal.
    Overordnet top kvalitet, som jeg er sikker på bliver bedre efter et par vaske.
    Jeg er i øvrigt vild med knapperne.

    Genkøbt
    The Consultant 4.0 | Extreme cutaway
    03/14/2026
    Super behagelig uld skjorte

    Virkelig en dejlig skjorte, fin pasform, man tænker slet ikke Uld bare velvære, håber der kommer flere farve varianter -

    Jess Nielsen
    The Merino Edition
    03/14/2026
    The Consultant 4.0

    Super kvalitet og pasform

    Nils Christensen
    The Consultant 4.0 | Archive
    03/14/2026
    Lækker

    God pasform og lækker behagelig skjorte. Kan klart anbefales.

    Henrik M.
    The Consultant 4.0
    03/14/2026

    The Lawyer 3.0

    Lukas Beraki
    The Lawyer 3.0
    03/13/2026
    Fremragende skjorte

    Fremragende skjorte - lækker kvalitet

    Jens Sørensen
    The Founder 4.0 | Light blue stripe
    03/13/2026
    Konge skjorte

    Mest behagelige skjorte d.d.

    Nicolai Andersen
    The Merino Edition
    03/13/2026
    The Merino Edition - super dejlig skjorte

    The Merino Edition skjorte - bedste skjorte nogensinde - dyr, men super kvalitet - for pengene, super designet skjorte - blød og lækker at have på . Og perfekt til både forår, efterår og vinter.

    Finn Jørgensen
    The Merino Edition
    03/07/2026
    Lækker kvalitet

    Skjorten er præcis i spændingsfeltet imellem casual og business. Den kan det hele men helst sidde udenpå bulserne. Sidder perfekt hvis man er lidt hævet oh taljen :)

    Flemming Gyldenhammer
    The Merino Edition
    03/06/2026
    Min nye ynglingsskjorte

    For business casual er denne version virkelig god. Blød og lækker.

    renejensen91 Jensen
    The Founder 4.0
    02/18/2026

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